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The Ethical Fruit Company Named As Runners Up, At The 2012 The Observer Ethical Awards For Business Initiative

Grower of the Year Award 201113 Jun 2012 |

The organic fruit company Ethical Fruit Company were named as the Runners Up in the annual Observer Ethical Award for Business Initiative at the 2012 Observer Ethical Awards in association with Ecover.

Ecover, maker of green household cleaning products, sponsored the star-studded ceremony which was held on the 30th May at the St Pancras Renaissance Hotel, Kings Cross, London, with an array of celebrity judges - including Colin and Livia Firth, Ben Okri, Lily Cole and Ben Fogle.

Ethical Fruit Companies Managing Director Adam Wakeley said:"This is an amazing recognition for the Ethical Fruit Company’s radical ethical food brand, which is a first of its kind in the UK. We were delighted that the panel of judges felt it was worthy of being awarded the Runner UP position in this very prestigious event. There were some amazing winners including the Observer’s Lifetime Achievement award winner, primatologist Jane Goodall, and Hugh Fearnley-Whittingstall who was selected as Campaigner of the Year for the second time. It was an honour to be considered in such company.”


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